Networks, Crowds, and Markets: Reasoning About a Highly Connected World

Networks, Crowds, and Markets: Reasoning About a Highly Connected World

736 pages | Cambridge University Press (July 19, 2010) | 0521195330 | PDF | 12 Mb

Over the past decade there has been a growing public fascination with the complex connectedness of modern society. This connectedness is found in many incarnations: in the rapid growth of the Internet, in the ease with which global communication takes place, and in the ability of news and information as well as epidemics and financial crises to spread with surprising speed and intensity. These are phenomena that involve networks, incentives, and the aggregate behavior of groups of people; they are based on the links that connect us and the ways in which our decisions can have subtle consequences for others.

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