CEO Sirena Moore-Thomas Talks About The Business of Family

Family owned-businesses are everywhere; in fact, they make up roughly 90 percent of all North American companies according to Family Firm Institute, an organization for family enterprise professionals. The Moore family caught the ownership bug when Theodore Moore Sr., a union construction laborer, and his daughter, Sirena, an office administrator, noticed that there was a need within the construction industry for on site cleaning services. In 2002, Elohim Cleaning Contractors was incorporated. When the family embarked on their entrepreneurial journey, they had little capital, no investors or official office space. Today, Elohim has become a nationally recognized family firm, generating $2.7 million in 2009. Sirena, who serves as the company’s CEO, spoke to TAP about the family’s journey and what plans are underway for the future:

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