theodp writes “Fortune contributor Dan Mitchell argues that GOP presidential candidate Rick Santorum’s ‘Google problem’ isn’t Google’s problem at all. ‘The fact that searching for ‘santorum’ puts the profane, anti-Rick Santorum site SpreadingSantorum.com (NSFW) at the top of Google’s search results,’ insists Mitchell, ‘is not an example of a “Google bomb,” despite the widespread use of that term to describe the result.’ In the same camp is Search Engine Land’s Danny Sullivan, who also says that Santorum has a search engine problem, not a Google problem. ‘It’s just that everyone fixates on Google,’ Sullivan adds. Which is perhaps to be expected, since Google is the King of Search and also has ties to SpreadingSantorum creator Dan Savage, having featured the sex-advice columnist in Google’s The-web-is-what-you-make-of-it Chrome ad campaign (for Savage’s admirable It Gets Better Project, not SpreadingSantorum). So, considering Google’s vaunted search quality guidelines, is some kind of change in order? Sullivan, while making it clear he opposes Santorum’s views, nonetheless suggests Google is long overdue to implement a disclaimer for the ‘Santorum’ search results. ‘They are going to confuse some people,’ he explains, ‘who will assume Google’s trying to advance a political agenda with its search results.’”
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